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DISCOVER OUR FLAGSHIP STORE

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Our first ever Flagship store in Canada is officially open!
Come in to explore your new premier destination for luxury eyewear and state-of-the-art eye exam technology.

33 Bloor Street East
Toronto, ON M4W 3H1

We can't wait to welcome you.

Our featured collections

Discover our selection of luxury, must-have frames that you’ll find online and in our flagship stores

DISCOVER PRADA FALL/
WINTER 2025

The new Prada optical collection features a bold attitude blending wide frames and bold curved lines, as seen on Kendall Jenner.

Select our "collect in store" shipping option to get a free fitting and adjustment.

Prada banner image

Bespoke interior

Every detail of the store has been designed to make your
vision care experience smooth and uplifting, from digital
tools and custom-made lighting to the plushest seats.

Exclusive products

Designs from your favorite labels only available
online and at our flagship stores.

Discover them all

State-of-the-art eye exam technology

Our doctor’s take pride in using the latest digital eye exam technology for a comprehensive understanding of your eye health and vision.

Our widest range of luxury
and designer brands

Work with a top stylist to find the perfect pair for your
face shape and prescription.

Browse all

You can easily use your vision insurance benefits with direct billing in our new Flagship store. We honor Blue Cross, Canada Life, Equitable Life of Canada, Manulife, Greenshield, Sun Life and many more.

Blue Cross logo
Canada Life logo
ELoC logo
ManuLife logo
GreenShield logo
Sun Life logo
Learn more